Answer six questions. Walk away knowing exactly who you're selling to.

When you try to sell to everyone, you connect with almost no one. The more specific you are about who you serve, the more the right people feel like you're talking directly to them. Answer the questions below honestly and this tool will build a full ideal client profile from your answers.

Question 1

What do you do?

One sentence. What you offer and who you generally help.

Question 2

Describe the type of client you most want to work with.

Think about your best past client or the one you're trying to attract. Don't worry about being precise — just describe them as you picture them.

Question 3

What does this client do for a living?

Are they a service-based business, a product business, an employed professional, a founder, something else?

Question 4

What problem are they dealing with right now?

This quarter, not in general. What has them looking for help today?

Question 5

What do they want their situation to look like in 6 months?

Specific outcome, not abstract goals. What are they actually trying to get to?

Question 6

What usually triggers them to finally reach out and hire someone?

What is the moment they go from "I should do something about this" to actually taking action?